A few weeks ago, Apple issued an iOS update with a killer new feature to protect users from unwanted tracking. It’s pretty straightforward, the policy is called “App Tracking Transparency,” and it requires applications to display a pop-up box asking the user for their permission to track their activity across other apps and websites. You should always click “Ask App not to Track.”

From the Signal blog:

Companies like Facebook aren’t building technology for you, they’re building technology for your data. They collect everything they can from FB, Instagram, and WhatsApp in order to sell visibility into people and their lives.

This isn’t exactly a secret, but the full picture is hazy to most – dimly concealed within complex, opaquely-rendered systems and fine print designed to be scrolled past. The way most of the internet works today would be considered intolerable if translated into comprehensible real world analogs, but it endures because it is invisible.

However, Facebook’s own tools have the potential to divulge what is otherwise unseen. It’s already possible to catch fragments of these truths in the ads you’re shown; they are glimmers that reflect the world of a surveilling stranger who knows you. We wanted to use those same tools to directly highlight how most technology works. We wanted to buy some Instagram ads.

We created a multi-variant targeted ad designed to show you the personal data that Facebook collects about you and sells access to. The ad would simply display some of the information collected about the viewer which the advertising platform uses. Facebook was not into that idea.

Facebook is more than willing to sell visibility into people’s lives, unless it’s to tell people about how their data is being used. Being transparent about how ads use people’s data is apparently enough to get banned; in Facebook’s world, the only acceptable usage is to hide what you’re doing from your audience.

Shamelessly hypocritical. Facebook is fine with your data being distributed, sold, and leaked to just about anyone on the planet, just so long as it isn’t you.

Jonathan Stempel, reporting for Reuters:

Google was sued on Tuesday in a proposed class action accusing the internet search company of illegally invading the privacy of millions of users by pervasively tracking their internet use through browsers set in “private” mode.

The lawsuit seeks at least $5 billion, accusing the Alphabet Inc unit of surreptitiously collecting information about what people view online and where they browse, despite their using what Google calls Incognito mode.

According to the complaint filed in the federal court in San Jose, California, Google gathers data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads.

This helps Google learn about users’ friends, hobbies, favorite foods, shopping habits, and even the “most intimate and potentially embarrassing things” they search for online, the complaint said.

Real shocker.